Roast the Brand is a live entertainment and brand intelligence experience produced by MC Studio and Level P Gaming (lvlp), in partnership with Comedy Culture, Roaming Mic and Elewa TV as the distribution partner. The show gamifies how brands collect feedback on pilot products, new campaigns, and market-entry concepts — putting brands in front of a live Nairobi audience and a panel of comedians who dissect their identity, pricing, and value proposition in real time.